4/28/10

Future Camp: humberPR


As I think back to the first day of social media with Michael Cayley I laugh at how freaked out I was. I think I actually lost sleep over the class..I a) did not understand what Twitter was and how to use it, b) I thought being involved in social media meant that you had to be tech savvy (which is not a characteristic I currently possess) and c) I had a preconceived notion that blogging was for self-indulgent folks.

What I learned in 4 months in social media is simple-and was a trial and error process. For future humberPR students I would say this...don't fret. And don't be scared. or overwhelmed by social media.

Social media adds value in many ways. Twitter not only helps you stay in touch, but it keeps you connected and updated on the people that you may want to work for one day. Or maybe that just let you know about the latest trending topic.

The point remains: social media may seem tedious-scary even (in my case), but at the end of the day it has an immense potential to really add value and enhance the credibility of not only our own personal brands but to our industry as a whole. In turn, we are given the possibility to either use or abuse this opportunity. And this opportunity that has great potential..and is free..Learn to love it!

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