Personal Brand

In order to create a niche for myself that fulfills my needs and the needs of my employer and my clients I must demonstrate to my audiences who I am, what I can do and how I am going to do it! I am Sophia Tupper, check out my personal brand plan!!

Personal Brand

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Putting the Public Back into Public Relations

"PR 2.0 puts the public back in public relations with the ability to speak to more people"

-Dierdre Breakenridge from A Communicator's Manifesto

This means that social media:

-Facilitates participation between PR and public by connecting us to the “unreachables” ("participate in dialogue in places where they have never been invited to participate before")

-is FREE and universally assessable

-Allows PR practioners to understand, engage and identify with the public

-owe our thanks to technology!

-Easy to spread your ideas and ideas that spread WIN. Because social media is assessable, ideas, concepts and even brands have the ability to become trends and spread quickly.

"Public Relations can now participate in the online conversations that define our markets" -Brian Solis

Why is broadband connectivity important for PR?

1. Congregate

• creates a sense of community, getting in contact with audiences, customers, colleagues, friends, family

2. Collaborate

• free flow of ideas, work together, bounce ideas, 2-way communication

3. Share content

• learning from one another, gaining a better understanding of issues/topics, become aware of customer satisfaction levels

Why is it important for consumers?

Consumers want to be acknowledged by the company. They want to see involvement because this gives makes the brand/company seem human. Customers now expect compassion and involvement from the companies that they support.

Traditional media such as TV, newspapers and radio are effective however they are one-way communication vehicles, and viewers tend to be passive. Social media is two-way communication and its participants are active engaging.

According to Breakenridge, customers often want/need to gather, organize and share information in order to feel confident in the company, as well as in their decisions to support the company. This therefore supports the importance of "putting the public back into public relations"!

CHANGE: Good or bad?

According to Breakenridge change has been the only stable variant in public relations and that all PR practioners should embrace this change and view it as an opportunity to redefine the industry.

People are always fearful of change however in the PR industry, we as practitioners must embrace it..OR ELSE we will be left behind, confused and out of the loop. It is up to you to become not only acquainted but comfortable with using social media.

Sometimes it's the Scribbles...

Sometimes its the scribbles that make you go HMMMMMMM...

Sometimes you notice them....











and sometimes you don't.









Some make you giggle,

For all you Valentine's haters...

Your Excuses Ain't Cutting It...

February 14th is one of the most dreaded days of the year. This puts the excuses that I have heard into writing so that those who use them can see how ridiculous they are.

Many people argue that Hallmark is the great creator of St. Valentine’s Day. Anti-Valentiners all over the world misuse the "Hallmark holiday" excuse. The true origin of Valentine’s Day comes from the Roman martyred Saint Valentine who was persecuted under the reign of Claudia II. His crime? Marrying couples! St. Valentine was a soldier of love, a policeman of passion. Ask any woman if 
there is anything sexier than a man in a uniform. So put away this excuse, pull out your wallet, and fork out some Hallmark love!

Some single people use Valentine's Day as an excuse to pick apart their past relationships. Some go as far as saying that they will always be alone and stay home listening to sappy love songs. Open your eyes (and mouths) because this is exactly what chocolate was invented for. Fall in love with Thomas Haas and you’ll never be lonely again.

People in committed relationships become bitter at their partners for not picking the most romantic restaurants or the most expensive presents. Hopefully I am not the first to tell you that life is not as it’s perceived in the movies. Many breakups are driven from the misconceptions created by the likes of Tom Hanks and Meg Ryan. In reality, Tom looks like an aging republican senator and Meg Ryan, (thanks to bad cosmetic intervention), looks like a goldfish. So, embrace your love of your and unwrap the dyed blue carnations with a smile.

My favourite excuse is when people say that they don't need a holiday to tell their loved one how much they care. All you lazy lovers out there use this excuse. To that I can simply reply, stop grumbling and continue to say "I love you" 364 days of the year. But please on Valentine’s Day sing it louder that usual!

Happy Valentines Day!

Sincerely, with love and a Hershey kiss,

Sophia Tupper xoxoxox0